Researching and finding a Micro Niche is really the only option for most entrepreneurs if they are to make anything like real money online. Without discovering a lesser known niche to target you will be competing with the masses and your chances of making any significant amounts of money online will be greatly reduced.

How to Find a Market Niche

Many internet marketers are under the misconception that targeting as many markets and marketing as many products as possible is a sound strategy to ensure that no stone is left unturned and that no money is left on the table.

Well this marketing strategy of throwing enough mud at the wall and hoping that some of it will stick is too much of a general strategy and one that takes far too much of a marketing effort for little return – not to mention too much competition which is almost too hard to compete with unless you have a massive arsenal of marketing ammunition.

The reason that the above strategy of targeting general niches and markets is a non-starter is that it will take a lot of money and effort for very little return to try and market products to too wide an audience. Also when your products and services are too similar to everyone elses in a wide market, things boil down to price alone which is not a great way to build credibility and branding.

So discovering how to find a niche market is a not only a great way to avoid these issues but is the only way to give yourself a decent chance of making real money.

So How Do You Find a Hot Niche?

A general and wide ranging market such as Health would not constitute a niche – a niche market would be far more narrow such as certain health condition such as Acid Reflux which is a condition for which there exists a demand for remedies.

So once you’ve decided on a “hot niche” such as the one in the example above, you would then carry out some research to ensure that there is indeed sufficient demand and that there are products and information that you could market to address the demand and make yourself some really decent money in the process.

Whilst the above may seem easy enough, in reality all the savvy online marketers are doing just that to uncover those golden little micro niches that are guaranteed to produce sustainable income flows. You therefore need to equip yourself with all the information you need so that you know exactly how to go about finding micro niches that could reveal the real money.

PS. – Ensure that you don’t waste your time & money chasing lost causes by reading these 3 Rules for Reaping the Rewards of Targeted Niche Marketing & Finding Micro Niches here…

or

just go to the following link for these 3 Rules for Reaping the Rewards of Targeted Niche Marketing: http://www.internetbusiness-entrepreneur.com/niche-marketing.htm.

The author, a university graduate, is continually exploring lucrative & innovative ways to start a viable internet business that will generate a sustainable income.

Is this an acceptable way of marketing a niche service online?

We have a small plumbing business and I have found a niche service of winterizing homes in our area that I would like to market to real estate brokers and property managers. In this area I can access them mostly by email or by phone message. I would like to send an email that outlines our service and prices. I think it would be easier to track responses by email but is email a professional way to approach this?

I am new to online marketing and since our professional reputation is important I don’t want to start off on the wrong foot. We are on an advertising budget -most off which has already been allocated for other things so I do need to be careful here.

Any advice? Thanks!

Answer
YES: It is totally acceptable. Make certain to note your address & Phone number in the E-mail. Most people like doing business with people that are local. The old fashion way is flyers left in the door.

When you get a job on a street set it up for 2 days or more in the future. Use the time to tell the neighbors by flyers about the service and note that you will be in the area at xxx time, offer a minor discount. Please be certain to note your address and Phone no., also they must call to get discount.

I am sure you realize that this activity, is only for name reconization. These customers will need something that keeps your major service in their minds. The most easiest I know of is magnetic strips that you tape your business card to. They are placed on refrigrator doors. A package of 20 cost about $5.00 at Office depo, Staples, office supply shop.

The same approach can be used for an annual drain cleaning, (Snake all major drain lines from property to main). Real good service where leaves fall from trees.

Related service Bi-annual drain clean, my kitchen drain fills with grease, the bath sink gets clog with hair, this service can be done quick, cheap, and net a good look for other services. At lease you will have a happy customer that will refer you to others. Don’t forget the business card.

BUSINESS CARD: Asign each customer a number. They write it on ten business cards of your, they give the business card to someone. When that person call for a job, you give the customer a LABOR free winterizing. The customer pays for the material but there is no cost for labor.

Hope these ideas grow your business quickly. One other tip: Convert employees to independant contractors. Have them provide their own basic tools and approved tranportation. All business contracts are to be operated through your office, no side contracts unless approved.

Feel free to E-mail me: whatevit@Yahoo.com